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When I first started blogging back in 2011, building an email list seemed like the Holy Grail. I remember one author specifically saying that once you hit 10,000 email subscribers, that’s when publishers start knocking on your door for book deals.
Now, it seems like a lot of people are focused on YouTube, Facebook, Instagram, and growing other platforms. However, I wanted to specifically talk today about why I think email still really matters and to share some of the things that we’ve learned as we have gotten to our 10,000 email subscriber mark.
In today’s episode, we talk about:
- Why email marketing is still relevant to your business today
- Email platforms, pop-ups, and the best types of opt-ins
- How to move followers from social media onto your email list
Links mentioned in this episode:
Thanks for Listening!
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Congrats on 10k! That’s incredible.
The last time you talked specifically on email lists was back in July or something. I had something like 4 or 500 subscribers.
It really lit a fire in me and I started creating a new opt-in. Then of course life got in the way. But now I’m back on track and have received over 1000 email subs in about 60 days. I’m over the moon and on track to hit 2000 before May. Woohoo! Thanks for keeping content relevant and motivating.
I like how you touched on engaged subscribers too. I really believe in the power of an engaged subscriber!!
I’ve been revamping my email sequences and really working hard to turn these new followers into friends. And despite a list growth of over 200% this year, my open rate is just under 50%!
The podcast cut off (probably cause I’m on my phone). Did you discuss weeding your list? Like for cold subscribers? As someone with a larger list, how often do you do it?
Well I’m probably getting way ahead of myself here… I guess engaging subscribers would be a whole new podcast episode!
Ooh that’s a good question. We’ve weeded out cold subscribers two or three times now. Usually we drop 1000-1500 people when we do. We always email them 2-3 times first and give them an option to stay. I’d say we probably do it once or twice a year!
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